inezborges: Brochures, Branding, Websites, Stationery and stuff...

my website in:

inezborges — Fri, 08 May 2009 10:30:33 +0000

my website in: http://konigi.com/design

45 Rules for Creating a Great Logo Design

inezborges — Tue, 07 Apr 2009 08:22:09 +0000

1. Do not use more than three colors.
2. Get rid of everything that is not absolutely necessary.
3. Type must be easy enough for your grandma to read.
4. The logo must be recognizable.
5. Create a unique shape or layout for the logo.
6. Completely ignore what your parents and/or spouse think about the design.
7. Confirm that the logo looks appealing to more than just three (3) individuals.
8. Do not combine elements from popular logos and claim it as original work.
9. Do not use clipart under any circumstances.
10. The logo should look good in black and white.
11. Make sure that the logo is recognizable when inverted.
12. Make sure that the logo is recognizable when resized.
13. If the logo contains an icon or symbol, as well as text, place each so that they complement one another.
14. Avoid recent logo design trends. Instead, make the logo look timeless.
15. Do not use special effects (including, but not limited to: gradients, drop shadows, reflections, and light bursts).
16. Fit the logo into a square layout if possible, avoid obscure layouts.
17. Avoid intricate details.
18. Consider the different places and ways that the logo will be presented.
19. Invoke feelings of being bold and confident, never dull and weak.
20. Realize that you will not create a perfect logo.
21. Use sharp lines for sharp businesses, smooth lines for smooth businesses.
22. The logo must have some connection to what it is representing.
23. A photo does not make a logo.
24. You must surprise customers with presentation.
25. Do not use more than two fonts.
26. Each element of the logo needs to be aligned. Left, center, right, top, or bottom.
27. The logo should look solid, with no trailing elements.
28. Know who is going to be looking at the logo before you think of ideas for it.
29. Always choose function over innovation.
30. If the brand name is memorable, the brand name should be the logo.
31. The logo should be recognizable when mirrored.
32. Even large companies need small logos.
33. Everyone should like the logo design, not just the business that will use it.
34. Create variations. The more variations, the more likely you are to get it right.
35. The logo must look consistent across multiple platforms.
36. The logo must be easy to describe.
37. Do not use taglines in the logo.
38. Sketch out ideas using paper and pencil before working on a computer.
39. Keep the design simple.
40. Do not use any “swoosh” or “globe”symbols.
41. The logo should not be distracting.
42. It should be honest in its representation.
43. The logo should be balanced visually.
44. Avoid bright, neon colors and dark, dull colors.
45. The logo must not break any of the above rules.

by http://www.tannersite.com

MALDIVES : paradise!

inezborges — Sat, 21 Feb 2009 14:58:10 +0000

Hi, I am sick in bed with 38º so I decided to try the imovie … I put the movie on vimeo.

MALDIVES HONEY MOON

Carfilia – My new design web

inezborges — Tue, 10 Feb 2009 09:30:33 +0000

Hi! Carfilia´s new website has been produced by aeiou. I have made the logo and the design web.

www.carfilia.com

Interview in SIC

inezborges — Mon, 09 Feb 2009 09:55:20 +0000

Simplicity

inezborges — Thu, 29 Jan 2009 11:12:42 +0000

Simplicity is the ultimate sophistication.

Leonardo da Vinci

I´M A DESIGNER AND….

inezborges — Tue, 27 Jan 2009 10:01:24 +0000

…a Konfu Colour tagging!

http://www.dotdotdotspot.com/

The portugueses and Twitter

inezborges — Mon, 26 Jan 2009 09:26:17 +0000

I´m in the list of Twitter Users Designers – Portugal : http://twitterportugal.com/listas/designers/portugal

Follow me on Twitter

inezborges — Fri, 23 Jan 2009 16:18:46 +0000

Hey there!
Twitter will allow me to get those quick little thoughts, links and observations up more efficiently. To follow me, check out my Twitter!
http://twitter.com/inezborges

Escape – new site

inezborges — Fri, 23 Jan 2009 09:50:25 +0000

A new design web that I have made: www.escape.pt
The Escape is a leisure and tourism site. With production of Aeiou, company group’s Francisco Pinto Balsemão, entered this new phase in video content and “360 visits” from restaurants and hotels. The site also invested in features that allow the cibernauta send photos of their favorite restaurants or vacation to your friends. The Escape also features new “differentiated content for each of the districts of the country, investing heavily in content to the extent of each user.”Cinema and a new shop for travel, with the Geotur, are the other news.